Prescriptive & Emergent Strategies Essay Example | Topics and Well Written Essays - 2250 words

Prescriptive & Emergent Strategies - Essay Example Companies in the current corporate world need to develop strategies which comprise series of decisions and plans developed focusing on achieving the company goals and objectives. All forms of organizations require strategic plan to ensure that they achieve the set objectives whether they are small or large. Strategic management is a core aspect of an organization and comprises of various approaches adopted in various companies. Therefore to evaluate a strategic plan of a given company, it is important to acknowledge and explore other available alternatives. It is notable that prescriptive and emergent strategic planning strategies are popular and mostly used in various companies. These two strategies go head to head in much argument and it is important for companies to evaluate their relevance and effectiveness given economic climate that the specific company is operating (Analoui 2003). In the context of the current economic climate the one that will ensure that the organization attain its long-term and short-term objectives shall emerge to being on top. The current economic climate It is notable that the current economic climate in most countries in the world is very much turbulent. This has become a key determinant in regard to strategic planning of most organizations and companies. According to Charles Hill (2009) he asserts that in UK and USA and many other countries it is notable that they are out of economic crisis and recession, there is much fear that the economic situation may return to recession (Hill 2009). The most affected companies are the retail companies which have opened stores in many countries.

E-marketing assignment on Olympics Web TV Essay

E-marketing assignment on Olympics Web TV - Essay Example As a new company Olympics Web TV will have strengths with regards to its marketing mix on product, place, promotion, people and physical evidence. From the outset the product will be specifically designed for online delivery and as such the organisation can easily personalise their product to different consumer tastes and also avoid the costly challenges that its multi-delivery competitors faced in migrating their offerings to the Web. This focused-delivery mode will result in huge savings for Olympics Web TV especially in terms of infrastructure needed to operate. Olympics Web TV could use the new computing paradigms such as cloud computing to convert capital expenditure into operating expenditure, and easily scale their offering as and when required thus maximising on investment for product innovation. As an Internet-provisioned product, Olympics Web TV will be cheap to distribute and cost comparatively less to promote in comparison to non-Internet enabled TV products. Finally, online provisioned products have significantly less human resource requirements and less investment in physical evidence. These shall provide Olympics Web TV with huge savings as well. Olympics Web TV weaknesses shall mainly be encountered in its marketing mix under price and processes. The greatest cost for online TV is content licensing. As a new company Olympics Web TV may not have the huge resources required to compete with incumbents in securing the lucrative Olympics licensing rights. Moreover, the incumbents, such as the BBC and ITV, have the advantage of having had previous relationships with several key content providers such as movie rights, International Olympics Committee (IOC), FIFA and so on. Secondly, streaming video has an impact on customer Internet usage and, thus, increases cost of service to the consumer. With regards to processes, online TV has got lower switching costs in comparison to say, cable TV thus Olympics Web TV will have to ensure that its processes operate at optimal efficiency around the clock. As a new player, Olympics Web TV does not own or have access to significant existing infrastructure and this may have a negative impact on i ts processes. In spite of the above weaknesses, there are a number of opportunities that Olympic Web TV could exploit to create sustainable competitive advantages. For starters, the global trend towards increased online video streaming and Internet usage is an emerging market that provides an almost equal and open platform for new and established players to be innovative. Secondly, unlike its competitors, BBC and ITV, Olympics Web TV can easily enter into joint affiliations and partnerships even with both organisations and end up leveraging their content to its advantage. The large industry players are more likely to enter into joint affiliations and partnerships with small organizations than with each other. All said Olympics Web TV must also be wary of the following threats: (1) the impact pirated content has on the video streaming culture; (2) competition from emerging services such as Apple’s iTunes and also from existing video-streaming service providers such as YouTube; and (3) the non-competitive practices of large incumbents with deep pockets. Competitor analysis According to Porter (1998) competitor analysis involves looking at: the competitor’s objectives, competitor’s assumptions, competitor’s strategy and competitor’