Tuesday, December 24, 2019

An Analysis of Cross Cultural Differences Between India...

An Analysis of Cross Cultural Differences Between India and The United States of America in Terms of Business-Implications for Managers Submitted to Submitted by Dr. Richard Ajayi Pushyami.V Table of contents Executive summary 1. Introduction 2. Culture 3.1 Cross Cultural Analysis 3.2 Cultural distance 3. Different models of cross-cultural analysis 4. Hofstede dimensions to distinguish between cultures 5. Cross Cultural Analysis between India and The United States of America-Geert Hofstede’s Framework 6.3 Cross Cultural Analysis of India and The United States of America†¦show more content†¦2.Culture The origin of the word culture comes from the Latin verb colere = tend, guard, cultivate, till. This concept is a human construct rather than a product of nature. The use of the English word in the sense of cultivation through education is first recorded in 1510. The use of the word to mean the intellectual side of civilization is from 1805; that of collective customs and achievements of a people is from 1867. The term Culture shock was first used in 1940. Culture is a mixture including knowledge, belief, art, law, morality and conventions shared by nearly all the members of a specific society and separating one group member from another; other skills and habits; also common attitudes and responsibilities learned subsequently, such as original lifestyles, emotions, etc. It has played a crucial role in human evolution, allowing human beings to adapt the environment to their own purposes rather than depend solely on natural selection to achieve adaptive success. Every human society has its own particular culture, or socio-cultural system. 2.1 Cross Cultural Analysis The first cross-cultural analyzes done in the West, were by anthropologists like Edward Burnett Tylor and Lewis H Morgan in the 19th century. Anthropology and SocialShow MoreRelatedIntel Corporation : An American Multinational Technology Company958 Words   |  4 Pageswhich is headquartered in  Santa Clara, California, America. It is one of the  world s largest semiconductor  chip manufacturers, and ranked number 56 on the 2015 rankings of the world’s most valuable brands. Intel was founded in 1968 by  Robert Noyce  and  Gordon Moore. Intel got its name as a compound  of the words  integrated and  electronics. In the early years, main products of Intel were SRAM  and  DRAM  memory chips. That was the majority of its business before the year of 1981. During 1990s, Intel startedRead MoreGlobalization Of Business : Globalization1486 Words   |  6 PagesGlobalization in Business: Globalization refers to the changes in the world where we are moving away from self-contained countries and toward a more integrated world. 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Sunday, December 15, 2019

Iran Contra Affair Free Essays

The Iran-Contra scandal had a big effect on the United States but it had a huge effect on Nicaragua. Through out 1985-86, the Reagan administration was selling weapons to Iran illegally in order to encourage Iran to free hostages in the Middle East. Meanwhile, the Reagan administration wanted to support the Contras in Nicaragua, a rebel group fighting to overthrow the Sandinista government. We will write a custom essay sample on Iran Contra Affair or any similar topic only for you Order Now The administration decided to use the money made from selling arms to Iran, and had it sent to the Contras without passing through the United States. Walsh, p2. ) In this paper, I am going to provide the background of the situation. I will explain how the money from the missile sales was used to support the Contras. I will also tell how everything became public, the end of United States support for the Contras and about then investigations and public hearings in the United States. But finally this paper is about the significance, or impact, of the Iran-Contra affair. The Sandinista National Liberation Front was founded in 1963. Named after Augusto Ceser Sandino, it was an extreme leftist organization â€Å"of Castroite and Maoist direction. † There were only about 150 members as of 1975, but sympathy was growing. (Times, 1/3/75) By August 1975, the SNLF had â€Å"begun to gain strength as discontent with the Somoza regime [had] spread through the middle classes. † (Times, 8/6/75) By August 1977 according to The New York Times, Amnesty International said that â€Å"there had been widespread abduction, torture and killing of peasants by the National Guard† during the previous year. 8/16/77) The strength of the SNLF continued to grow. In October 1977, the SNLF, for the first time, was â€Å"joined by non-Marxist opponents of the regime† including some conservatives. (Times, 10/20/77) By May 1978 opposition groups, including the SNLF, were proposing a coalition government that would exclude Somoza. (Times, 5/1/78) By November 1978, the Carter Administration was trying to push Somoza â€Å"into a compromise with his opponents. † (Times, 11/21/78) After 4 years of growing violence, including street fighting in the capitol, Somoza finally resigned. 9/17/79) After the Sandinistas took power in 1979, the remnants of Somoza’s National Guard scattered. As Kornbluh and Byrne describes The Iran Contra Scandal, they were reduced to small bands of some 250 men, hiding in Honduras and Guatemala, where they resorted to random violence and stealing to survive. The CIA brought these small groups together. After the Contras started receiving money from the CIA, the number of attacks on the Sandinistas increased a lot. Attacks during this period included, sabotage of highway bridges, sniper fire on small military patrols, the burning of customs warehouses and crops, and ‘the assassination of minor government officials’†( Kornbluh, p. 2; they are quoting from a document in the National Security Archives). On December 1, 1981, President Ronald Rea gan signed a finding allowing our government to help the Contras. Beginning in March 1982, the whole thing became public as articles in the Nation, the New York Times, the Washington Post and Newsweek reported on CIA aid to the Contras. Congress reacted to this by passing the Boland Amendment, which read: None of the funds in this Act may be used by the Central Intelligence Agency of or the Department of Defense to furnish military equipment, military training or advice, or other support for military activities, to any group or individual, not part of a country’s armed forces, for the purpose of overthrowing the government of Nicaragua or provoking a military exchange between Nicaragua and Honduras. (Kornbluh, p. ) In spite of this, the Reagan Administration continued to aid the Contras, all the time denying that they were doing so. Among the aid they sent was the Psychological Operations in Guerrilla Warfare training manual, referred to by those who knew about it as the â€Å"murder manual. † (Kornbluh, p. 2) The Reagan administration later on came up with a new strategy, to portray the Contras as freedom fighters and the Sandinistas as oppressors. In 1984, the CIA sowed mines in a major port in Nicar agua causing a severe amount of damage. The Contras took credit for this. But a few weeks later the press exposed the CIA involvement. In response, Congress passed a second Boland Amendment, which said that neither the CIA nor the Defense Department could fund the Contras, either directly or indirectly. From then on the administration worked through the National Security Council, and NSC staff member Oliver North. NSC William Clark established Office of Public Diplomacy for Latin America and the Caribbean (housed in State Department but reported to the NSC), Oliver North attended the meetings: responsible for all Contra affairs. Because the CIA was prohibited from operating inside the United States, Director William Casey had senior propaganda specialist Walter Raymond transferred to the NSC. As Raymond declared, his job was to â€Å"concentrate on gluing black hats on Sandinistas and white hats on Contras. † (Kornbluh, p. 5) All this time, CIA intelligence analysts were saying that the Contras couldn’t win, even with American support. Robert Owen, Oliver North’s personal intermediary with the Contras is quoted as saying they were simply â€Å"profiteers. 1 Meanwhile, during 1985-86, as mentioned earlier, the Reagan administration was selling weapons to Iran illegally in order to encourage Iran to free hostages in the Middle East. After the 1979 hostage situation at the United States Embassy in Tehran, Carter had imposed an embargo on selling weapons to Iran. When Reagan came to power in 1981, the Embassy hostages were freed, but Reagan continued the embargo policy. In 1983, the adminis tration strengthened it through operation STAUNCH, a worldwide voluntary arms embargo against Tehran. But for several reasons, some people in the administration supported softening the stance toward Iran. The idea that selling weapons would help win the release of hostages encouraged them to act. The way the United States diverted the funds is complex. Basically, the United States sold arms to Iran, hoping to get hostages freed, then used the money they got to arm and support the Contras. All of this was done secretly. On October 5th, 1986, an American plane was shot down by Sandinistas over southern Nicaragua. The two pilots were killed, but the â€Å"cargo kicker,† Eugene Hasenfus, parachuted out and was captured by Sandinista soldiers. He told the Sandinistas everything he know about United States involvement with the contras. The next day, the story was on the front page of every major United States newspaper. Then, on November 3rd, 1986, a Lebanese paper published a story that revealed the United States trading of arms for hostages. (historycommons. org, p. 1) Having these two pieces of the puzzle soon led to people discovering the connections between the arms-for-hostages deals and secret aid for the Contras. Once the Iran-Contra connection had become public, Reagan appointed John Tower, Edmund Muskie and Brent Scowcroft to a President’s Special Review Board charged with investigating the affair. People expected the Tower Commission to be a whitewash, but its report brought to light many of the details of what had happened. On November 26, 1986, Attorney General Edwin Meese ordered the FBI to begin an investigation of the Iran-Contra episode. December 19, 1986, Lawrence E. Walsh was named to the Office of Independent Counsel to take over that investigation. The Tower Commission, congressional investigations and the work of the Independent Counsel led to indictments of Oliver North and John Poindexter on March 16, 1988. North was convicted on charges of obstruction of justice, misleading Congress, and accepting an illegal gratuity, but an appeals court overturned the verdict because testimony to Congress given under immunity might have affected his trial. Poindexter was also convicted and his convictions overturned on appeal. (Kornbluh, p. xxviii) In 1992, George H. W. Bush pardoned six others who had been indicted or convicted of crimes in the affair. The Iran-Contra affair made the United States look untrustworthy internationally, as well as causing people to distrust their government. The United States government depends on a system of checks and balances among the congress, executive and judicial branches. If the executive branch does whatever it wants and hides its actions from the congress, then the people are no longer in charge of their government. This is a genuine threat to democracy. When Somoza resigned in 1979, the Sandinistas and others who had opposed Somoza formed a junta to govern until there were elections. The country was a mess. There was poverty, malnutrition, disease, pollution from pesticides, factory runoff and raw sewage into Lake Managua. The Sandinistas tried to address these problems and might have succeeded if the Contras had not undermined a lot of what they did. Money from Cuba and Eastern Europe was spent on building up an army to combat the Contras instead of being used for other important needs. The Sandinistas won an election in 1984 with 67% of the vote; most international observers deemed the elections fair. Exhaustion on both sides, fear of losing to the Contras, and mediation by other governments in the area led to the â€Å"Sapoa ceasefire† between the Sandinistas and the Contras on March 23, 1988. In the elections that followed in February 1991, the Sandinistas, who were expected to win, were soundly defeated. The new President was Violeta Chamorro, widow of a prize winning newspaper editor who had struggled against Somoza. When the Chamorro government took power, the situation of the country was even more desperate than in 1979. 2 All in all, the Contras and the United States support for them were disastrous for Nicaragua. Notes 1 This paragraph is based on information from Kornbluh. 2 This paragraph is based on information from Britanica. Works Cited Britinaca. com. http://www. britinica. com/EBchecked/topic/413855/Nicaragua . â€Å"Iran-Contra and Arms-for-Hostages Scandals: Eugene Hasenfus† http://www. historycommons. org/jsp? irancontraaffair_key_figures . Kornbluh, Peter, and Malcom Byrne. The Iran-Contra Scandal: The Declassified History. New York: The New Press, 1993. The New York Times, January 3, 1975-September 17, 1979. Walsh, Lawrence E. Independent Counsel Report. â€Å"Executive Summary,† p. 2. http://www. fas. org/irp/offdocs/walsh/execsum. htm . How to cite Iran Contra Affair, Papers

Saturday, December 7, 2019

Global Accounting Standards Vision Reality -Myassignmenthelp.Com

Question: Discuss About The Global Accounting Standards Vision Reality? Answer: Introducation As per the financial statements report of Sai Global limited for the year 2015, impairment testing for several asset classes was carried out. Several intangible assets with goodwill are not amortized and they are further tested for annual impairment. In case frequency is more than once annually because of differences within situations or events it indicates that assets might are impaired and are mentioned within the annual report at less cost with accumulated impairment loss (Amel-Zadeh et al. 2016). Some different assets like the trade receivables along with property, plant and equipment with inventory are taken into impairment testing while there is an indication that the assets carrying amount might not be recoverable. Sai Global limited carries out a two-step process in impairment testing. The first step is to align by the fair value of reporting unit within its carrying value that includes the goodwill. In case the operating units carrying value is higher in contrast to the fair value, the second step associated with impairment testing must be conducted for ensuring the amount of impairment loss in case it takes place (Carlin, Finch and Manh Tran 2014). The second step explains the impaired fair value of reporting unit along with the carrying amount associated with the unit. In case the implied fair value is lesser in comparison to the carrying amount, certain charge of impairment is realized within the amount related to that excess. Such realized loss cannot be more than the assets carrying amount. The company experienced the below impairment expenditures for the end of the period on 30th June, 2015. Goodwill and Intangible Assets During such period, the company has explained a total impairment of $59841 ($77748 - $17907), out of which $841 was stated within the software, $ 9000 was mentioned for the consumer contracts and $ 50000 was mentioned for the IRU. Conversely, goodwill and brands are not accountable for the impairment (Benson et al. 2015). Intangible Assets and Goodwill Trade Receivables In the year 2015, the company represented an allowance for the impairment loss of $ 2563 in the year 2015 that was recorded to be $ 1748 in the year 2014. The company is associated in making estimates based on certain concerns for the future years. Such results of accounting anticipations through definition might be similar with associated real results (Bepari and Mollik 2015). For calculation of value-in-use certain estimations are considered such as: Discount rates Sales margin or EBITDA Growth rates using the extrapolate cash flows beyond the period of forecast As per the IAS 36 Impairment of Assets, it is gathered that it is a specific IFRS standard as it requires subjective interpretation that can be implemented with respect to the managerial requirements. In addition, it does not restrict the creative accounting. It is also recognized from the annual report of Sai Global limited that considerable subjectivity was associated at the time the management carried out the impairment test process (Kimbro and Xu 2016). It can also be evidenced that the allocation of goodwill to cash generating units along with recoverable amount computation while there is a lack of active prices regarding goodwill subject to the discretion. After critical analysis, it is gathered that the complex or confessing aspect of impairment is associated with the impairment indication. Even though such indications just focus on the internal as well as external signs concerning the assets impairment, the frequency of conducting such test for goodwill along with intangible assets just focus on the managements discretion (Bond, Govendir and Wells 2016). For this reason, there is a chance that the management might carry out test opportunistically in case there is a difference in value. It is elucidated that, impairment loss can be observed as certain variance within an assets recoverable amount along with an assets carrying amount. The recoverable asset is higher than the fair asset value subtracted from the value-in-use and disposal cost (Dye, Glover and Sunder 2014). Fair value is estimated by the asset within the active market or the sales agreement within which the asset trading is conducted or accessibility of important information in disclosing amount at which the company can sell its assets. In contrast, the value-in-use is deemed as present value related with future cash inflows that are anticipated to be gathered from cost of goods unit or asset as per IAS 36 (Khokan Bepari, Rahman and Taher Mollik 2014). In alignment with the IFRS 113 standard, ascertainment of fair value is conducted through below points: Sales agreement Asset value within active market within the asset trading is conducted Existence of quality information for revealing the amount at which the company might sell its assets For this reason, the fair value can be elucidated as selling price that is considered on the parts of both the seller and buyer through anticipating that the parties have conducted a free transaction. Numerous investments are deemed to have a fair value that is estimated on the behalf of the market within which trading of security is done (Gimbar, Hansen and Ozlanski 2016). In addition, fair value indicates the asset along with the liabilities value of a company while the annual report of the subsidiary company remains consolidated with a parent company. For example, of the shares of a company is trading within an exchange, the players within the market offers a bid through asking price of that share. In this condition, the investors might consider selling shares to the leader in the market at a bid price at the time of acquiring the shares from the market player within the ask price. Therefore it can be inferred that exchange can serve as the most trusted ascertaining technique rega rding shares fair value estimation (Jorissen et al. 2014). More than 50% of the companies employing IFRS or US GAAP are greatly impacted because of certain changes within accounting. As per the present status, the companies within IFRS or US GAAP have leased assets along with societies that amount to around $3.3 million, out of which more than 85% is not disclosed within the financial position statement as they are treated as part of operating leases (Mora and Walker 2015). For compensating the same, the investors are deemed to contain certain projections that are incomparable, inconsistent as well as inadequate. Therefore, it is evidenced that the previous standard of accounting failed in explaining the economic actuality. In consideration to previous accounting standards, a lot of companies are reported to be 85% of their leases that realizes the amount within the operating leases and it did not signify the ones mentioned within the companys financial position statement. Even if the operating leases are not recorded within the financial position statement there has been certain generation of actual liabilities (Pacter 2014). While at the time of financial crisis there are certain retail companies that turned out to be bankrupt as they failed to adjust the updated economic reality in a better manner. In addition, the company had considerable amount of commitments in accordance with long term operating leases and their financial position statement is observed to be lean drastically. The previous accounting system is accordance with the lease might result in lack of comparability. The industry in which the company operates accounts for a great amount of leases in the operating leases. Along with that the record is not prepared under the financial position statement of the company (Wen and Moehrle 2015). For this reason, as the company is involved in leasing all its products that is not identical to its competitors acquiring all its products. Conversely, the financial obligations of the two types of companies are not that identical. This also indicates that there is a lack of level playing field within the company. With emergence of a new standard, all such leases might be responsible for reforming the assets along with lessees that might record them in the liability form. For this reason, it is anticipated that such type of issue might get resolved. Certain changes within accounting standard are likely to have an impact on more than half of listed organizations and they are deemed to be famous in the companies. The major cause behind this is that such changes might result in controversies and might lead to warning impacts in consideration to negative economic situations and expenses associated with the variations within the system. In addition these alterations might have increased commercial impacts (Yao, Percy and Hu 2015). In consideration to new standard of accounting, it is gathered that most of the companies are treating operating leases as an aspect of off-balance sheet aspects. For this reason, the investors along with financial statement users do not attain an efficient insight of the companys financial situation (Sai Global limited. 2018). This restricts the company in contrasting leasing assets with the purchasing assets of the company. Moreover, this new standard is anticipated to update IFRS 16 and this is estimated that it might greatly outweigh the expenses that might result in highly informed decisions associated with investment. Ii can also be indicated that the lease against the decisions regarding purchases in a better manner on the behalf of the management. References: Amel-Zadeh, A., Faasse, J., Li, K. and Meeks, G., 2016. Stewardship and Value Relevance in Accounting for the Depletion of Purchased Goodwill. Benson, K., Clarkson, P.M., Smith, T. and Tutticci, I., 2015. A review of accounting research in the Asia Pacific region.Australian Journal of Management,40(1), pp.36-88. Bepari, M.K. and Mollik, A.T., 2015. Effect of audit quality and accounting and finance backgrounds of audit committee members on firms compliance with IFRS for goodwill impairment testing.Journal of Applied Accounting Research,16(2), pp.196-220. Bond, D., Govendir, B. and Wells, P., 2016. An evaluation of asset impairments by Australian firms and whether they were impacted by AASB 136.Accounting Finance,56(1), pp.259-288. Dye, R.A., Glover, J.C. and Sunder, S., 2014. Financial engineering and the arms race between accounting standard setters and preparers.Accounting Horizons,29(2), pp.265-295. Gimbar, C., Hansen, B. and Ozlanski, M.E., 2016. The effects of critical audit matter paragraphs and accounting standard precision on auditor liability.The Accounting Review,91(6), pp.1629-1646. Jorissen, A., Lybaert, N., Orens, R. and Van Der Tas, L., 2014. Constituents Participation in the IASC/IASBs due Process of International Accounting Standard Setting: A Longitudinal Analysis. InAccounting and Regulation(pp. 79-110). Springer New York. Jorissen, A., Lybaert, N., Orens, R. and Van Der Tas, L., 2014. Corporate participation in the due process of international accounting standard setting: An analysis of antecedents. Khokan Bepari, M., F. Rahman, S. and Taher Mollik, A., 2014. Firms' compliance with the disclosure requirements of IFRS for goodwill impairment testing: Effect of the global financial crisis and other firm characteristics.Journal of Accounting Organizational Answer:mbro, M.B. and Xu, D., 2016. The accounting treatment of goodwill, idiosyncratic risk, and market pricing.Journal of Accounting, Auditing Finance,31(3), pp.365-387. M Carlin, T., Finch, N. and Manh Tran, D., 2014. IFRS compliance in the year of the pig: Hong Kong impairment testing.Journal of Economics and Development,16(1), p.23. Mora, A. and Walker, M., 2015. The implications of research on accounting conservatism for accounting standard setting.Accounting and Business Research,45(5), pp.620-650. Pacter, P., 2014. Global accounting standards-from vision to reality.The CPA Journal,84(1), p.6. Sai Global limited., 2018.[online] Available at: https:// Sai Global limited.au/investor-centre/reports-presentations-and-resources/annual-reports/ [Accessed 9 Jan. 2018]. Wen, H.J. and Moehrle, S.R., 2015. Accounting for goodwill: A literature review and analysis. Yao, D.F.T., Percy, M. and Hu, F., 2015. Fair value accounting for non-current assets and audit fees: Evidence from Australian companies.Journal of Contemporary Accounting Economics,11(1), pp.31-45.

Saturday, November 30, 2019

Vietnam How Australia Got Involved Essays - Vietnam War

Vietnam ? How Australia Got Involved 1. In what way was Australia involved in Vietnam in 1965 ? In 1962 the Government of Australia decided in, response to a request from the South Vietnamese Government, to supply them with military aid. At that time, 30 instructors were sent to assist in the training of the South Vietnamese defense forces. Unofficially, in 1962, troops were sent in to train the South Vietnamese and act as a militia. The Australian public was not made aware of this until many years later after the conclusion of the war in 1972. In 1965, the war was officially declared and the public was made aware of this through the media. During this time (1965 to 1972) Australia supported the US and South Vietnam. However, Australia and the US were more concerned about the threat of a possible spread of communism rather than the well being of the South Vietnamese. In 1965, conscription was introduced to the Australian public in order to provide further assistance to the South Vietnamese. This was not widely supported by the public with many people refusing to attend the war and being putt in jail for a minimum of two years. 2. What were the reasons that Prime Minister Menzies gave that we should be fighting in Vietnam ? Both Robert Menzies and Lyndon Johnson were willing to send in troops for one main reason. Both Menzies and Johnson feared or were concerned about a possible spread of communism within South-East Asia and even as far south as Australia. They were not too particularly concerned about the well being of the Southern Vietnamese. This is portrayed further in ?For Australia's Sake' as a drawing of a communist man fighting in Vietnam with his shadow stretching down almost to northern Australia. Standing on the mainland of Australia is Menzies pointing at the threat. On top of this there is a comment in the drawing, ? A murky shadow has fallen over this part of the world, reaching to our very shores ?

Tuesday, November 26, 2019

buy custom Surveillance Technology essay

buy custom Surveillance Technology essay Surveillance technology is a form of technology that institutions and residential buildings use to monitor the movements and activities that people perform. This technology constitutes digital recording CCTV systems, Remote Surveillance Systems, Covert Cameras, Digital Video Recorders, and Multiplexers that help people monitor their properties from any point on the world. Therefore, the common purpose of surveillance technology is to provide security at homes and organizations. Surveillance technology can help individuals identify those people who do unlawful activities such as shoplifting, terrorist activities, and other types of crimes. Sometime, surveillance technology can enable parents to keep track of what their children visit over the Internet. This discussion will consider the benefits of surveillance technology to homes and institutions. Benefits of surveillance technology The primary purpose of using surveillance cameras is to prevent criminals, especially the unprincipled criminals from indulging in criminal activities such as petty thefts and robberies. People install surveillance cameras in townhouses, bungalows, apartment buildings, schools, condominiums, university campuses, stores, offices, malls, and various public places. The surveillance technology helps individuals to monitor suspicious activities; and vandalism, shoplifting, ad petty thefts, and alert the concerned security officers regarding the real-time criminal activities. Centrally manned systems, and staff monitoring cameras in large businesses and organizations can also inform state law enforcement and county officials about evolving dangerous situations. Therefore, surveillance technology assists people in exerting law and order in their societies. Surveillance technology can also enable people to conserve valuable resources on the surface of the Earth for the future generations to benefit. Sometimes, many companies would aim at making profits at the expense of environmental destruction. This happens when factories dump their effluents into water bodies without considering the long-term consequences. With the use of surveillance technology, government officials can be able to determine the amount of waste each factory produces, and how much of the waste factories throw away or process. This encourages better accountability, and the concerned officials are able to locate exactly which factories exceed the allowed amount of waste that they should emit. In the contemporary society, surveillance technology enables people to mould the future generation in a positive way. With surveillance technology, individuals are able to keep track of the interests of the younger generation, thus allowing them to filter the content that the younger generation can download from the Internet. Thiss ensures that the younger generation acquires the right information, which does not deviate from the acceptable societal standards. For instance, software engineers have designed computer software that can record down every website that individuals have visited on a computer system. This will enable parents and guardians to be aware of what their children download from the Internet. Therefore, with surveillance technology, parents can be able to save their children from sexual predators and other individuals with malicious intentions. Conclusion Therefore, surveillance technology is extremely useful in human society because it can ensure the maintenance of law and order. When people maintain law and order, a country will experience less or no crimes. Surveillance cameras prevent criminal activities such as robberies, petty thefts, shoplifting, and vandalism. With surveillance technology, factories will emit little or no waste to the environment. Parents will be able to monitor what their children visit over the Internet, thus ensure that they do not visit harmful sites. However, every technology has its own merits and demerits. For instance, there have been some misuses of surveillance technology because of the distrust among spouses. Some people use the cell phone spyware to track the calls and phone messages of their spouses. It is necessary to use surveillance technology effectively. Buy custom Surveillance Technology essay

Friday, November 22, 2019

Absolutism and Consitutionalism

The 17th century was the turning point of absoluteism in Western Europe. In the beginning of the century, we spent a religious war dating from 1618 to 1648 called war today for 30 years. Cardinal Richelieu, Principal Minister of King Louis XIII, was able to maintain absolute authority over France during the war. Unlike Richelieu, Charles I in the UK has not been as successful as the Diet and does not struggle. France continued to prosper under this absolute monarchy, but the UK gradually began to shift to constitutionalism. France 's absolute principle is the political system related to Louis XIII, especially King Louis XIV. From the 16th century to the 17th century, the whole Europe developed absolute or absolute monarchy. Important politicians such as Cardinal Richilieu are faithful supporters of absoluteism. The absolute law means that the power of the monarch is theoretically infinite except for sacred law or so-called natural law. In absolute society, the only person who can cha nge the power of the monarch is his / her own lord. Therefore, it is difficult for an absolute monarch to dilute his authority and authority. In the 17th century, a new keyword called absoluteism was born. Absolutism is the political theory that all power should belong to rulers / juniors or dictators. Therefore, the absolute monarch is a ruler who governs by himself and does not undergo legal or constitutional rule. The monarch of an absoluteist considers himself a sacred right of the emperor. In other words, they can be held responsible only by God and can not judge beyond God. An ideal example of an absolute monarch of this era was Louis XIV who crowned the King of France in 1643. There are many points to show that he is considered to be an important absolute leader. During the transition from feudalism * to early capitalism *, the word absoluteism is often used with the monarchs of Europe, and the description of the absolute monarch was specifically discovered in the 17th and 18 th centuries. It is generally considered that the age of absoluteism began during the reign of Louis XIV (1643 - 1715) and ended with the French Revolution (1789). The main motivation of absoluteism is the 16th and 17th centuries. Protestant reform (1517-1648) brought about a series of violent and bloody religious wars, during which thousands of innocent people were murdered. For example, during the 30-year war (1618-48), the German state's population has declined by about 30% from about 15%, compared with 16% in the French population reduced by 16-18 million . During the French Religious War (1562 - 98) 2 million to 4 million *

Wednesday, November 20, 2019

Valuing a start up business Essay Example | Topics and Well Written Essays - 500 words

Valuing a start up business - Essay Example History forms a very good foundation in evaluating and valuing a business. However, young companies have little or no history; many have only one or two years of data available on operations and financing (Audretsch & Link, 2012). This unavailability of data further compounds the valuation of a start up since data forms the major building block of any business valuation. The amount of data accumulated from the start-up business dictates the ease with which the business can be valued. This means that the duration that a start-up has taken is very important in assessing its value. If a business has existed for quite long it becomes easy to value it as opposed to shortly existed business. Nonetheless, there are a number of alternative approaches that can be used in valuing a start-up business depending on the business in question. Selection of the approach is based on the nature of the business and the market. One of such approach is valuing cash flow from existing businesses. In this approach the cash flow of already established business is evaluated. This will help know the expected return of the business and payback time of the business (Schell & Tyson, 2012). The cash flows of any business is examined using its present, future values and interests. Various ways of measuring cash flows are employed in order to analyze financial instruments like loans, bonds, and dividends. These ways of measuring cash flows are Internal Rate of Return, Net Present Value, Annuities and Perpetuities. They are called time value of money techniques. Perpetuities-These are annuities which last forever under assumption. This means that when valuing company the dividend is considered as a perpetuity. These cash flows grow uniformly throughout the time. Net Present Value- this involves evaluating unequal cash flows, both positive and negative. A time value of money technique can be used in this case to generate the present value of future cash flows. This

Tuesday, November 19, 2019

Bussiness message Essay Example | Topics and Well Written Essays - 250 words

Bussiness message - Essay Example This message is very critical to the success of the sending supplier but the manner of its formatting and structure fails to make it comprehensible and meaningful to the recipient. The design is out of context due to its poor organization while the content is vague with a number of meaningless remarks. The sentences are randomly written with total disregard to business message rubrics and this makes the connection of ideas in the letter incomprehensible. The message ought to take this format to be relevant in the business field for which it is meant â€Å"We would like to inform you that we have received you 6 DVDs order and promises to deliver them by March 25th, 2013 as per your request. We give you 100% surety that you will be satisfied with our products and kindly mail us to this effect once you have used our products. We believe the 6 DVD’s are going to meet your desires of achieving the best from your firm’s employee appraisal project, recruitment criteria, and subsequent improved performance.Take note that each DVD has slide show Tips and techniques that will make it easy when training the employees.Each DVD is accompanied by a booklet that will assist the trainers in maximizing the value of the procurement and achieve the goals of your organization.These booklets contain participants materials that can freely be copied for in-house seminars and workshops Enclosed with this order is our catalog of the latest training DVDs materials offer which are user-friendly and have a warranty of 30 days.

Saturday, November 16, 2019

Constantan and Copper Essay Example for Free

Constantan and Copper Essay This crystalline therefore will not be able to hold the amount of stress which will be exerted by the weights slowly being added on; however we can predict that the copper element will face much stress and therefore will experience necking as the atoms as shown in the diagram will dislocate the atoms and therefore they can slide past each other more easily, consequently resulting in the fracture of the material. Copper is generally by itself very weak that is why it needs to be hardened and strengthened for many industrial applications. It is therefore mixed with other metals and melted. When carrying out this experiment I deem that as the number of weights is increased for copper, this will slowly exert pressure and the molecules will slowly pull apart as the bond will break between the molecules. The material will reach its elastic limit, where it has reached its point where by after if any more weights are added then it will deform and not return to its original state. Here is a diagram below which illustrates this: (Image extracted from physics textbook) The equations that I will acquire in this investigation to find out the aim, which is to find out youngs modulus of both materials through drawing of the graphs from the results I will need to use the following equation as this is what will aid me achieve this part of the aim: From my graphs, I will find out the gradient and therefore be able to work out youngs modulus by the formulae above. I believe that youngs modulus for constantan will be high because I consider from the evidence provided that it will be able to take more strain then the copper (crystalline). I deem this simply because constantan being an alloy can take more of a load then a pure metal. Here is a typical example of a stress train graph: (obtained from my physics textbook) Fair test:   Test the wire to get an average; I will do this three times. All of my figures will be to three significant figures.   I will carry this out on the same day in the same conditions, using all of the same apparatus. I will keep the metre stick stuck down to the table and not move it, so that it wont affect my results, when marking off the extension. Apparatus: I will be using the following:   Pulley   Metre ruler and a marker   Mass weights and actual storage unit   Wooden blocks to hold the wire in place   A G clamp. Safety: I will ensure that I keep this a safe experiment by: Keeping the cardboard over the wire, as when the wire snaps the wire would not suddenly lift up and cause any danger.   I will also make sure there are not people crowding the experiment when it is being carried out, as the weights can cause danger if they fall. Results: I have entered the results I have been given into Microsoft excel. From this the extension I have been given, is given in mm, but in physics we have to convert mm to metres. From the materials given I would find out the area of the wire as the area can depend on the wires, as they can have different thicknesses. Diameter: 0. 37mm The cross sectional area: pi r^2=1. 07510-7m2 To find the out the cross sectional area I simply had worked out the radius, which was 0. 000185, I achieved this figure by dividing the diameter (0. 37) by 2000. By calculating this I was left with this figure. I will need to find out stress over strain which will give me youngs modulus. Since the length of the wire is 2. 1metres this will be used to find out the strain. Here are my results for copper: Here is my table of results showing results from the copper wire. I have worked out the stress and strain which therefore simply allowed me to work out the youngs modulus of copper, and this I have shown on the computer. I have also shown the table showing the formulae I had input in the cells in Microsoft Excel. I have shown this below, in the last four columns where I had input the formula into the cells to aid me to work out youngs modulus of copper. I have shown the results I had obtained for copper above, now I will produce a table showing the results I achieved for constantan the alloy which I believe would have a higher youngs modulus then copper. I had used the same length of wire which is 2. 1metres as I made sure this was a fair test when conducting the experiment. I have worked out the cross sectional area as the same in the procedure before. Here are my results for constantan: Diameter: 0. 3510-3 Area: p r^2:9. 621010-8 m2 Here are my results stated above showing the results from the constantan wire. The results show the youngs modulus for constantan at the given force. Below is the formulae table showing the formulae which were input into the cells from stress and strain. When simplifying these results it will be evident I belie that the constantan wire will have the higher youngs module, and this will be clear in the graphs I produce. I have now simplified my results so that I can easily plot my graph from these results. I have made them show the stress to the power of 10 to the 7, and strain which is ten to the power of minus three. Here are my two tables: Results for constantan (for graph) Stress Nm times 10 Strain Youngs Modulus times by 10 (times 10 )   Stress Nm times ten Strain (e/L) Youngs Modulus times by ten times by ten Analysis: In this experiment my aim objective was to find youngs modulus from copper and constantan wire. I have shown this by taking the first step which was to produce the results table, and from this I have plotted the graphs showing the force against the average extension. Observing my graphs you can see that I have plotted two separate graphs showing force against the average extension for both materials. Furthermore, you can also see that I have created the graphs showing stress-strain for copper and constantan. This graph typically shows youngs modulus. The wires had reacted to the weights in the way that I had expected as I predicted that constantan wire will have the higher youngs modulus and is more tough typically because it is an alloy which contains 40% nickel which makes this element extra strong, whereas the copper is a pure metal and will not be able to take the strain of the load and this is proven as the copper wire could only take 24N as it broke, whereas constantan wire could take almost double the amount 42N. This illustrates that constantan wire needs more force to extend the wire; whereas copper is a material which is frail and would extend by a suitable weight which puts strain onto the material. We can perceive that copper is more easy to stretch by the information I have produced in the table as at 20N it had an average extension of 0. 013 metres, however constantan wire if what my theory is, then I believe that at 20N, constantan should have a smaller average extension then copper has. Looking at the table, the average extension for constantan at 20N is 0. 006 metres. This proves my theory correct as these two results show the difference between the two materials instantly. We can now say that constantan is more tensile, as an alloy it has an enables the dislocation of the atoms which help grip the structure together and therefore give it the property of being tough, this is explained in my diagram I have drawn on page 3. I believe that the atoms in the pure metal copper, had displaced and therefore become unstable when the load was placing strain upon the wire. This would ultimately, make the atoms move out of position and break up, resulting in the wire shattering. This is why when the copper wire had reached its maximum load which was 24N, the atoms had suffered a permanent deformation in the arrangement as they would have been changed in their formation, but unable to move back. This is the same principle with the wire, as it was being stretched and the atoms moved out of place, but the load was greater then the elastic limit could handle and this is why there is a permanent deformation where the wire does not return back to it original shape and changes length, resulting in the increase in extension. In the constantan wire, this would be identical however the atoms would be harder to move out of place, as this material can handle far more load then the copper wire could. So at the same weight (24N) this wire would still return to its original shape because it is in its elastic state. However once it exceeds it elastic limit, then the wire loses its formation of atoms and does not return to its original shape. Here is a graph showing elastic and plastic locations in this graph, this is a way of working out youngs modulus, or by working out the gradient of a graph. I have also found a diagram from my physics textbook, which shows the general yield stress for materials including copper and constantan. By observing the diagram this will give further evidence for my analysis upon the results I have achieved: What each of my graphs show:   My first graph shows force against the average extension for the copper wire, this graph shows that the average extension had increased with the force, however only to a certain point, as this remained elastic from 0N to 24N. After this remained plastic, where the wire could not handle any more load and had shattered. My second graph shows force against average extension for constantan wire. This wire indicated through the graph actually can handle much load, and it has a very large elastic region, as this alloy is very tough, therefore can handle large amounts of weights. This wire could handle 42N however after it then remains plastic, and broke.   The third and final graph illustrates further insight into the youngs modulus of copper and constantan wire, as I have plotted the two materials on the same graph. It is indicated that constantan has a higher youngs modulus compared to copper material. This is because copper can easily be shattered as it stretched very much compared to constantan. The gradient is smaller compared the constantans, which means copper has the smaller youngs modulus because it is a metal and nothing stronger whereas the constant material has elements such as nickel which gives it the strength it requires to dominate copper. Evaluation: I perceive that this experiment was completed under fair conditions as this was kept a fair test at all times. I believe that repeating the experiment three times, had made this fair and given the accuracy which was needed. I had made sure that the materials were used to 2. 1 metres in length and had the same diameter. However, the errors which appeared in this experiment (uncertainties) are where when measuring the wire of the constantan or copper I had rounded up or down the value depending n whether it was greater then X. 5 or below. In my graphs, this is shown as these have been drawn in for average extension, so there is an uncertainty error of about 0.5mm. Another uncertainty spotted I believe is where I had calculated youngs modulus on the graph, I plotted a line of best fit. The line of best fit was drawn in hand by me, however this line can cause uncertainty as this is based on human error and accuracy as everyone will have their own judgment and perception when drawing the line of best fit. Furthermore, I can see that my line of best fit is not totally wrong as looking at the young modulus of copper which is 3*10 to the power of 10, and constantan 6. 40 to the power of 10. We can see that constantan youngs modulus was said to roughly double coppers youngs modulus value, and this is proven by these two figures given. We can see that these two figures are nearly double in difference therefore they seem to be correct. When measuring the wire with a metre stick I found there were an uncertainty of 0. 5mm, and an uncertainty of 1% with the weights. The experiment in general had gone according to plan. Im pleased with what I had found out through the results as I believe my prediction was correct and backed up by the results from the graph I had achieved. I believe that repeating the experiment three times meant that I had accurate results as from the average extension I plotted the graphs. Concluding this experiment I had found out that constant had the higher youngs modulus due to it being an alloy and containing the 40% of Nickel which gives it the strength property. Copper however, had been more flexible being a pure metal the atoms were easily dislocated and this resulted in copper breaking very easily as it had a small elastic limit. Improvements-IF TO DO IT AGAIN. Bibliography:I had obtained information from the following resources: o AS physics textbook: I had found this source extremely interesting and useful as much of the diagrams I had used came from this textbook, which explained the comparison between the pure metal and alloy. This textbook had given much information which was relevant to this coursework. 8/10 o AS physics CD-ROM: I had achieved the diagrams mostly from the CD ROM, this CD had many diagrams which were useful, however this did not contain much written information which was useful and could aid me with this coursework.6/10 o Internet: I found that the information from these sources seemed very reliable and information I had gained, helped me understand the complex issues with the relation of physics to youngs modulus. I had obtained the various information I have included on the background information on the sensor from the following Internet sites: o http://www. emsl. com/tensile_strength. html o http://www. encyclopedia. com/html/Y/Youngsmo. asp o http://hyperphysics. phy-astr. gsu. edu/hbase/permot3. html.

Thursday, November 14, 2019

Lord of the Flies :: Lord of the Flies Essays

William Golding, in his fictional novel Lord of the Flies, has created one of the most stunningly elaborate, captivating works of American literature. It is a straightforward story of a few shipwrecked schoolboys that dramatically turns into a multifaceted tale of endless deceit, trickery and all out jealousy. It is in this story that three boys, Ralph, Piggy, and Jack, come to play the pivotal parts of leaders to a group of children who are fighting for the right of survival.   Ã‚  Ã‚  Ã‚  Ã‚  The first boy is Ralph, a fine example of morals, compassion and friendship. He is the first person on the island to take charge and the one who hold the group together. Ralph was elected the leader as soon as the group first came together. He was recognized as one person who courage to lead them home. On the vote for chief, Ralph said, “ ‘Who wants me?’ Every hand outside the choir except Piggy’s was raised immediately. Then Piggy, too, raised his hand grudgingly into the air. Ralph counted ‘I’m chief then’ '; (Golding 23). Ralph is chosen as leader because in the story Lord of the Flies, he symbolizes every good quality necessary to return home. The qualities are leadership, kindness, benevolence, and most of all, friendship. The second youth is known to the other boys as Piggy. Piggy is not like the other boys, in the fact that his sense of fun and adventure was replaced with that of worrisome and caution. He is a portly child, which brought on the name “Piggy.'; He also suffers from various ailments, such as bad eyesight and asthma. “He was shorter than the fair boy and very fat. He came forward, searching out safe lodgments for his feet, and then looked up through thick spectacles'; (Golding 7). Piggy symbolically represents every problem, every mistake that could be made, that might leave many young boys stranded on an island far out at sea. The final young man goes by the name of Jack Merridew. Jack is a hotheaded youth with a flair for leadership, and a temper to go along with it. Jack was the boy who wanted the position of chief from the start. In response to Ralph’s election as chief, “Even the choir applauded; and the freckles on Jacks face disappeared under a blush of mortification'; (Golding 23). Jack Merridew, from then on, was different. He detested Ralph and from then on was consumed by hate and jealousy toward everyone that followed the new chief.

Monday, November 11, 2019

Non-violent social change

Chavez, King Jr. and Malcolm X all advocated non-violent struggles for justice and equality. They were all successful in their policy goals. Through the tactics and strategies that they employed, they were able to achieve their goals. Through their leadership, the marches, boycotts, rallies, fasts and strikes led to their objectives. Non-violent struggles proved to be more effective in making people aware and bringing out desired changes.Their experiences also led them to be the leaders of their organizations. Chavez has seen a lot of inequality towards Mexican-Americans especially the farm workers. King Jr., on the other hand, has also experienced inequality and injustice even when he was young. And when he became the leader of the Southern Christian Leadership Conference (SCLC), he saw a lot of racial discrimination and inequality in rights against the blacks. Malcolm X, too, has experienced being harassed when he was young. In fact, his life before being a Muslim could be said as sorrowful. His father was killed, his mother was taken to a mental institution and he and his siblings were split up to different homes.Discrimination seemed to be the factor which drove these leaders to seek change. Chavez has encountered it when he was in elementary schools. King Jr. has seen discrimination against the blacks. Malcolm X has probably experienced discrimination as he talked about black pride. Due to this, they have become resolved in bringing social change and civil rights.I believe that their advocacy of non-violent social change played a big role in their success as leaders. As to Chavez and King, their mothers taught them that there should be no place for violence or any discrimination in one’s heart.These three leaders were long dead, but their legacy still lives. Malcolm X had influenced both the blacks and the whites. The blacks has regarded him as a man of the people and experienced in the ways of the street. The whites, on the other hand, were influen ced by his unwillingness to turn away from hostility. Chavez’s legacy, on the other hand, is his philosophy of service for others, justice, equality and civil rights. And King Jr. has brought the Voting Rights Act and the Civil Rights Act.WORKS CITEDMcElrath, Jessica. Malcolm X. Online. Available: http://afroamhistory.about.com/cs/malcolmx/a/bio_x_malcolm.htm. 30 September 2007.Siqueiros, Ray. â€Å"Who was Cesar Chavez?† People’s Weekly World. 19 Apr 2003: 11 pars. Online. Available: http://www.pww.org/article/articleview/3309/1/

Saturday, November 9, 2019

The Hidden Face Of Ewaste Environmental Sciences Essay

In the epoch of the laptop, have you of all time wondered about what happened to all these good old desktop computing machines? The world is that the industry is invariably scoring us with new appliances that are supposed to give us a more convenient and hearty life. And we buy it! Electronic devices have become such an of import portion of our mundane life that we do non look to be able to populate without it. The downside is that they tend to age truly rapidly. As a affair of fact, the newest digital equipment are intentionally made to last merely a short period of clip, runing from a few old ages to every bit small as a few months. This phenomenon consequences in a turning demand that is increasing both the production and the ingestion of electrical and electronic equipment. However, really few are witting of what truly happens to their old equipment. Let us unveil the enigma for you. What is E-waste? First of all, Waste Electrical and Electronic Equipment ( WEEE ) consists of old electronic contraptions which their former users have disposed of: iceboxs, two-channel systems, telecastings, cellular telephones, computing machines, pressmans, DVD participants, MP3 participants and a assortment of other similar devices. These devices are produced at an highly high rate and that rate is sing an on-going planetary The concealed face of E-waste 3 growing. Harmonizing to Bily ( 2010 ) , the production of WEEE sums to about 50 million dozenss a twelvemonth worldwide. This measure is really alarming, sing the composing of these electronics. Indeed, lead, quicksilver and Cd are a few of the tonss of pollutants that can be found in electronic waste and these elements classify WEEE in the class of risky waste ( Pinto, 2008 ) . The resources required for their production are huge and their effects on the environment is higher than those of other merchandises. The disposal job So what precisely happens to all that waste? First, WEEE are non portion of the conventional waste intervention circuit. The reply is that most merchandises merely go debris. North Americans store on mean two to three disused computing machines in their garage or their cupboard. Harmonizing to Environment Canada, each twelvemonth, 140,000 dozenss of electronic waste go into landfills all around Canada ( RCBC, 2008 ) . Furthermore, the Agency for Environmental Protection calculated that about 70 % of screens and 80 % of telecastings are located in landfills. Today, WEEE are more than 5 % of municipal waste, a figure invariably increasing. Science Daily ( 2010 ) estimates that, relative to 2007 degrees, by 2020, the sum of electronic waste associated with computing machines entirely will most likely leap to 500 % in India, 200 % in South Africa and 400 % in China. The big bulk of WEEE end up in landfills, incinerators, even make fulling in sites. It is well-known that many of these lan dfills emit outflowing discharges, and even the best constructed and controlled leak chemicals and metals. The state of affairs can decline depending on how old the landfill is. Vaporization of metallic quicksilver and dimethyl quicksilver is besides unsafe and can take to puting fires in the landfills that pose a hazard to wellness and the environment. Furthermore, Jeffries ( 2006 ) explains that because it is less expensive to direct it abroad than to cover with it The concealed face of E-waste 4 ourselves, a big measure of rubbish is on a regular basis shipped to landfills in developing states like India, China, and Africa. These states all receive big sums of imported computing machines, cellular telephones, and other electronic waste, some of which is reused but most of which is dumped into a heap. The export of WEEE to developing states is a hazardous method of direction, sometimes illegal, but profitable for companies from industrialised states. The illegal export sometimes takes the visual aspect of giving. This is possible given the ordinances are frequently missing in asperity in developing states and the costs of the work force are really low. Are at that place other solutions? There are three options available to handle electronics before they end up as waste. These options are storage, reuse and recycling. However, in Canada, electronic waste is normally stored in landfills. There is another manner of covering with WEEE and that is through reuse. An illustration of reuse can be observed in India. In this state, out of the five million Personal computers, 27 % of theoretical accounts are 8 old ages of age or older. The reuse can so be a good manner to widen the life of a merchandise. However, the sad world is that most of e-waste is non properly dealt with. It is really common for developed states to direct their old contraptions to developing states, either lawfully or illicitly. This action constitutes a temporal solution to their disposal job. Another manner of disposing of your refuse is through recycling. Nevertheless, frequently regarded as a positive procedure, in this context, the â€Å" recycling † is a somewhat different proccess. It inclu des dismantlement, tear uping, incineration, and frequently exportation. It is seldom regulated and involves many hazards like the irremediable taint of the H2O, the dirt and the ambiance ( UNEP, 2005 ) . Merely 20 % of e-waste really go through the recycling procedure. Although the measures of waste are increasing, the industry is slow to develop systems of modern recycling. The concealed face of E-waste 5 What are the impacts? The disposal of e-waste has a major negative impacts on the environment, which consequences in impacting people ‘s wellness. The recycling procedure of these merchandises in developing states is really distressing, particularly as methods are crude and people are frequently faced with fundamental and unsafe working conditions working without protection for the custodies or for the face. Gass, acidic solutions, toxic exhausts and contaminated ash from these centres pose serious jobs for wellness and environment. And it is precisely due to the hapless quality of the H2O and the contaminated dirt that we find serious unwellnesss. It has been found that the e-waste recycling activities were responsible for promoting blood lead degrees in Chinese kids from Guiyu, a little recycling town on the South China seashore. It has been found that its pollution rate is 180 times superior than the bounds fixed by the World Health Organization. ( Monika, 2010 ) . The e-waste industry is using a bout 150,000 people in Guiyu and 25,000 more work in the junkyards of New Delhi, in India. In malice of the backbreaking and unsafe conditions, workers will merely gain between 1 and 4 dollars a twenty-four hours ( Kielburger, 2008 ) . What can we make? To cut down pollution, assorted policies are being evaluated, developed and implemented. Canada joined the Basel Convention on Control of Transboundary Movements of Hazardous Wastes and their Disposal in 1992. This was created to halt economically profitable methods of cargos of unsafe waste to states that refuse e-waste import. But why would anyone accept to go the rubbish bin of the indutrialised universe ‘s e-waste? Robbins ( 2007 ) clarifies the grounds for the start of this commercialism in the undermentioned words: The concealed face of E-waste 6 Poorer states were likely to accept exported wastes because their high international debt tonss and weak economic systems positioned them ill to reject any income-generating activities. As the debatable and unfair nature of the international toxins trade became better recognized, concern led to developing and implementing international controls. ( p. 101-102 ) Some states are implementing plans pollution bar and minimisation waste. Among these attacks, â€Å" Producer Responsibility â€Å" ( EPR ) is important. The nonsubjective: doing importers of electrical and electronic devices responsible for the life rhythm of their merchandises. The rule is that makers have an involvement to ease recycling and dismantlement, to restrict the usage of resources, pollution and waste. This can merely be done through a design and through recommending ecological reuse and effectual recycling. In decision, based on the dismaying menace that e-waste represents, it is indispensable to allow the general public be cognizant of the serious effects that e-waste has on our environment and our wellness. Our local authoritiess should besides be informed of this so that they can set up an substructure for safe direction of WEEE. Even though pull offing e-waste is an expensive procedure, we are called to get down sing what schemes could be undertaken to make a responsible e-waste direction, minimise its production and do its constituents easy to recycle and recycle. The concealed face of E-waste 7

Thursday, November 7, 2019

Allegheny College Admissions and Acceptance Criteria

Allegheny College Admissions and Acceptance Criteria Allegheny College in Meadville, Pennsylvania, has selective admissions, and in 2016 the acceptance rate was 68 percent. The majority of admitted students have grades and SAT/ACT scores that are above average. The admission process is holistic, and the college looks at qualitative measures such as your application essay, letters of recommendation, interview, extracurricular activities, and demonstrated interest. They have an optional college interview that can be a factor in improving your chances of being accepted. Admissions Data (2016) Allegheny College Acceptance Rate: 68%The college has test-optional admissions, but you can see typical SAT and ACT scores for admitted students in this  GPA, SAT Score and ACT Score graph for Allegheny College Top PA colleges SAT score comparisonTop PA colleges ACT score comparison About Allegheny College Allegheny College is a private, residential,  liberal arts college  located in Meadville, Pennsylvania. The school was featured as one of only 40 colleges in Loren Popes well-regarded   ​Colleges That Change Lives  and other publications have praised Allegheny for its value, the personalized attention students receive and the strength of its senior capstone experience. All seniors complete and defend the senior comp. It was recognized as one of the top 25 liberal arts colleges in the U.S. by  Washington Monthly. The college has an 10  to 1  student / faculty ratio  and an average class size of 21 students at the introductory level and 11 at the upper level. For its strengths in the liberal arts and sciences, Allegheny College was awarded a chapter of the prestigious  Phi Beta Kappa  Honor Society. They celebrate their Unusual Combinations as they require students to choose a major and a minor. They believe that shows their graduates to be people who can understand the big picture. Enrollment (2016) Total Enrollment: 1,920  (all undergraduate)Gender Breakdown: 47  percent male / 53 percent female97  percent full-time Costs (2016- 17) Tuition and Fees: $44,250Books: $1,000 (why so much?)Room and Board: $11,170Other Expenses: $2,500Total Cost: $58,920 Allegheny College Financial Aid (2015- 16) Percentage of Students Receiving Aid: 99 percentPercentage of Students Receiving Types of AidGrants: 99 percentLoans: 67 percentAverage Amount of AidGrants: $29,971Loans: $7,998 Most Popular Majors Biology, Communication Studies, Economics, English, Environmental Science, History, Mathematics, Neuroscience, Political Science, Psychology Graduation and Retention Rates First Year Student Retention (full-time students): 83 percent4-Year Graduation Rate: 70 percent6-Year Graduation Rate: 76 percent Intercollegiate Athletic Programs: Mens Sports:  Football, Swimming, Tennis, Basketball, Football, Track and Field, Baseball, Cross Country, SoccerWomens Sports:  Basketball, Softball, Volleyball, Tennis, Cross Country, Lacrosse, Soccer, Track and Field Data Source National Center for Educational Statistics Allegheny and the Common Application Allegheny College uses the Common Application. These articles can help guide you: Common Application essay tips and samplesShort answer tips and samplesSupplemental essay tips and samples

Monday, November 4, 2019

Relationship Reading Project 2 Essay Example | Topics and Well Written Essays - 2500 words

Relationship Reading Project 2 - Essay Example The ideal result expected of a marriage is ‘to flow together harmoniously’ from the day they tie the knot and take the oath of mutual allegiance. They try to find a common goal, and they respect the goals of each other. The happy couples develop a find sense of anticipation and are familiar with the contextual expectations of the partner. They store the essential information about the partner and style their responses accordingly to take care of the small and big desires of the partner. They try to nurture mutual dreams and co-operate in all possible ways to fulfill them. To enable them to find an amicable solution in the areas of conflicts like, equitable distribution of the household tasks, management if children, family budget and investments, disposition with near and dear ones, relations, and the serious issues like, drinking, drugs and smoking, extra-marital relations and the like, this â€Å"Love Lab† is the experimental spot. Gottman’s first conclus ion is shocking. He asserts that that there are no happy couples, as there are no lasting emotional relationships without chronic conflict.(p.2) He asserts that there is something seriously wrong about the couples that have no chronic subjects to struggle and tackle with. Authentic relationship and emotional distance are not the alternative beats of the same heart. There is a problem with such hearts. Emotional detachment is the worst thing that can happen in a relationship, especially marriage. Dr. Gottman observes, â€Å"In fact, I am now able to predict whether a couple will stay happily together or lose their way. I can make this prediction after listening to the couple interacts in our Love Lab for as little as five minutes!†(p.2) His research laboratory has turned out to be the transformation center to hundreds of couple whose marriage has been running through a problematic phase. Husband and wife are like two Public Relations Managers working for one institution who have equal powers. The name

Saturday, November 2, 2019

Research Paper Essay Example | Topics and Well Written Essays - 1000 words - 1

Research Paper - Essay Example Well, what happens when the economy takes a turn like it has in the past few years? Current research has shown that 75 percent of women will not marry someone who was unemployed. Having a job is an important factor when meeting a future spouse! (Gannon) Unemployment can cause a couple to feel overwhelmed, powerless and frightened. Even if you have a job, research has shown that even the profession you choose and the length of your commute can have a positive or negative impact on your relationship. It was interesting to read that certain careers like dancers, choreographers, bar tenders and roofers had some of the highest divorce rates. The professions with the lowest divorce rates were people with careers in religion, optometry, nuclear engineering and public transit. Professions with high stress were also a source of marital discord. Some careers may put a marriage at risk when they are all-consuming. (Gannon) The economic downturn in 2007 caused strain on 29% of marriages, accordi ng to University of Virginia’s Survey of Marital Generosity. The economic downturn is putting stress on couple in every income level. Many couples are seeking financial, marital and spiritual counseling to help them through these difficult times. As study conducted on 134 married couples who were seriously depressed indicating 48% showing improvements that were clinically significant, five years following the reception of sessions of weekly therapy for 26 weeks. 27% ended up being separated or divorced. The remaining percentage either exhibited no change or deteriorated relationships. Unemployment can lead to depression, illness, alcohol, drug abuse, anger and violence. A wife may resent the fact that she must now be the family’s bread-winner when her husband loses his job. A husband may no longer feel that he has what it takes to â€Å"be a man,† when he cannot be the family’s main provider. On the other hand, when a woman loses her job and has to stay, she may develop the feeling that she has been brought down the level of merely ensuring that domestic chores are taken care of, and as such view this as going back to the stereotypic era in which men fended for the family, and women cared for it. I personally know some people that are postponing or avoiding marriage due to financial reasons. It is interesting to see how the economic downturn has caused a decline in marriage rates and how the work-life balance has an interesting effect on our love lives. Sociologist W. Bradford Wilcox believes some couples are simply postponing a divorce until the economy rebounds. Manhattan divorce lawyer Jacalyn F. Barnett said that â€Å"In the past year, I have seen how the dramatic changes in our economy have had a dramatic effect on married people, especially those who have been used to earning high salaries, and many of those couples can no longer handle the stress.† (Cohen). Currently, if a couple is planning to get divorced this is a good time if they want to get out cheap because the plunging real estate prices may give them a better chance to buy out his or her spouse. The will likely be able to keep the family home for much less money than it would have cost a few years ago. (â€Å"Crisis Cuts Divorce Rates†) Education level is also linked to unemployment rates. Studies have been shown that males with high school diplomas are twice as likely to be unemployed than males with college degrees. It has also been found that those with a high school degree also

Thursday, October 31, 2019

Arguments against Gay Marriage Essay Example | Topics and Well Written Essays - 250 words

Arguments against Gay Marriage - Essay Example It is naturally ordered towards procreation and bringing up a family. On the contrary, gay marriages are inherently sterile unions. For partners to have children, they must circumvent natural means through costly alternatives or employ surrogates. With the partners belonging to the same sex, the union ignores a child’s best interests by denying it the presence of a father or mother (Boswell 11). Gay marriages defeat the government’s purpose of benefiting marriages (Moore et al 6). Governments depend on stable families for the social health of the society they govern. One of the reasons they bestow benefits to marriages is that by their pure nature, marriages are recognized as the key institutions responsible for creating and raising society. A faltering family falters society. Opposite sex marriages raise children in a natural and morally acceptable atmosphere, providing both parents’ affection (Moore et al 14). Gay marriages lack such conditions. Their primary purpose is the personal pleasure of two individuals in a sterile union and is, therefore, not entitled to the protection most States extend to opposite-sex marriages (Moore et al 15).  Ã‚  

Tuesday, October 29, 2019

Visitor Attraction Management on London Eye UK Essay - 1

Visitor Attraction Management on London Eye UK - Essay Example This essay discusses the origin of the London eye and its birth, and the millions of people, both citizens and tourists that it attracts. Its features and major activities that are inclusive including the recent developments and innovations are discussed. The opportunity section covers a wide range of those opportunities that the management has grabbed and made a fortune out of them. Secondly, the foreseen opportunities like the 2012 London Olympics are also discussed, as well as survey on external environment and how to outwit the rival competitor. The challenges are inclusive of what the attraction has faced since its birth and the future hindrances that may occur as its operations continue. Moreover, the paper discusses the competitive advantage and the factors that would lead to the attraction attaining and sustaining its competitive advantage. Recommendations are given on the issues that need to be evaluated to maintain the stability of the attraction. Marketing strategies like cost leadership and product differentiation are explained. Effective management is also explained in a way that would help the attraction to improve its employee’s performance and at the same time meeting the customer’s needs. The tourist classification is reviewed hence providing management with options on how to continue attracting a good number of visitors. Mainly the role of management in this attraction business is explained through a committed management team and motivated staff, which contribute to success.

Sunday, October 27, 2019

Starbucks Is The Leading Retailer And Roaster Marketing Essay

Starbucks Is The Leading Retailer And Roaster Marketing Essay My assignment strives to outline the marketing strategic approaches to be undertaken for the next year by the Starbucks is the leading retailer and roaster for brand specialty coffee in the world. It has over7,500 stores located worldwide. As Starbucks continues to expand, it will encounter all sorts of new product markets, with new and demanding customers for unique and appealing products. Entering this new market, Starbucks will face many challenges to compete and to retain brand recognition of its primary products, yet increases awareness of its new product line. Situational analysis Company As Mathew Carmean and his fellows (Sewer, Andy,January 26, 2004 p.70) tell us: Starbucks is the leading retailer for roaster and brand specialty coffee in the world. It has over 7,500 stores, which are located in the United States, Canada, Europe, Asia and the MiddleEast. Besides high quality coffee drinks, Starbucks sells bottled coffee drinks, such as Frappuccino andStarbucks DoubleShot. [ibis]Starbucks revenue is growing by 20% a year and is opening approximately three stores every day.Starbucks is capable of managing its successful operations by having steady market growth. It achievedthis by financing through their cash flow instead of franchising, selling stock or increasing their financialleverage). Its strategy to success is blanket an area completely. This approach is to cuts down ondelivery and management costs, shortens customer lines at individual stores, and increases foot traffic forall the stores in an area, that gives Starbucks a competitive advantage. Customer At first only professionals and educators went to Starbucks, but now it attracts a much wider demographic of customersincluding people of different ethnic backgrounds and ages. Today, Starbucks has the striking number of 25million visitors in its stores each week. This success is due to the combination of high quality drinksand friendly environment with good music, comfortable chairs, and good services. This creates theStarbucks experience which customers can relate to that lead to brand loyalty. In addition, Starbucksneeds to deal with customers cultural preferences in all its worldwide locations to maintain customers loyalty. Competitors To ensure further market growth and be competitive, Starbucks is developing new products for non-coffee drinkers. Starbucks provides its current customers and attracts new customers not only with quality products but also with varieties flavors that customers desire. Starbucks two largest competitors are Dunkin Donuts and Krispy Kreme, both are national chains. These companies use aggressive price-cutting, up to 20%, for their drinks. Other competitors are small local coffeehouses, and other coffee brands like Tullys and Petes Coffee. Their direct competitors for the new product line are Orange Julius, Jamba Juice, fast food chains such as McDonalds and Burger King, and other small coffee alternative providers. Complementors Starbucks has teamed up with Bank One to offer the Starbucks Card Duetto Visa. This is a stored-value card and traditional credit card. Starbucks has also introduced a T-Mobile Hotspot service which allows the Starbucks customer to have access to wireless internet for a fee.  Offering more services like the Visa card, wireless internet and customized CD will add more value to the Starbucks experience and help draw more customers to Starbucks which will lead to higher revenues. Managerial Problem Starbucks strategic goal is to increase market share of the non-coffee drinker; they have begun byintroducing an extension of a product line targeted to this segment. To ensure market growth, Starbuckshas repositioned one of its current products, the Frappuccino line, this product has been extended toinclude 3 new flavors; Double Chocolate Chip Crà ¨me, Vanilla Bean Crà ¨me, and Strawberries Crà ¨me,introduced throughout the summer months. Faced with the challenge of entering a new competitivemarket Starbucks must compete to retain brand recognition of its primary products, yet increaseawareness of its new product line by expanding the retail stores in the international markets. SWOT analysis  will help emphasize exactly what Starbucks is doing right or wrong. It will provide us an insight on what the company is good at, and in what areas Starbucks could use assistance. Strengths, Weaknesses, Opportunities, and Threats (SWOT) are described below: Starbucks SWOT Analysis Strengths It is a global coffee brand built upon a reputation for fine products and services. It has almost 17,000 stores in 49 countries.   The organization has strong ethical values, commitment to the environment, and community activists. Weaknesses The organization has a strong presence in the United States of America with more than three quarters of its cafes located in the domestic market. In order to reduce business risk, expansion is needed. Starbucks has a reputation for new product development and creativity. However, they remain vulnerable to the possibility that their innovation may falter over time, and product acceptance will come to a halt eventually slowing growth. Opportunities The company has the opportunity to expand its global operations. New markets for coffee such as India and the Pacific Rim nations are beginning to emerge. Co-branding with other manufacturers of food and drink, and brand franchising to manufacturers of other goods and services both have potential. Threats Starbucks success has led to the market entry of many competitors and copycat brands that could pose potential threats. How they combat these threats will determine their future. Starbucks is exposed to rises in the cost of coffee and dairy products. Starbucks is a large company with a competitive advantage that is shrinking because of its huge success. This is because Starbucks model has been copied successfully by its competitors and this poses a serious threat to the company. If Starbucks cannot retain its differentiator strategy, it is doomed to fall out of popularity, as it would end up being a store that is selling nothing more than a cup of coffee.   With majority of its stores concentrated in United States, Starbucks is also limiting its growth and exposing itself to risk. Any negative changes in the domestic market could severely hurt Starbucks viability as a firm. If Starbucks can retain its strengths and build on opportunities, while suppressing weaknesses and extinguishing threats, it will be able to grow throughout the world market. The SWOT analysis also gives a starting point for a discussion on what Starbucks can do to reduce its weaknesses. Due to its large size, Starbucks sets trends for the industry that can be backed up by the volume of their delivery. Exactly how long Starbucks can dominate the market depends on Starbucks itself. Starbucks has a large number of stores for coffee outlets, all of which are owned outright by the corporation and no franchisees. Minimal revenue requirements have been placed on each store, and those that fall short are closed. The company closed down over 600 stores that fell short of its revenue requirements (Fiscal 2008 Annual Report). The large number of stores is a huge asset or a liability, depending on how one assesses the situation. If there is a strong economy and people have disposable income, then there is a benefit on having so many stores to generate revenues. On the other hand, during economic downturns, the vast number of stores will become a huge financial liabi lity. By consistently enforcing revenue requirements for each store, Starbucks will able to maintain or increase its same store sales, and while at the same reducing one of the weaknesses of being so large. The company has managed to maintain the competitive advantage because it has offered conveniences and an atmosphere customers can enjoy. As long as Starbucks fulfills its customers wants and needs, Starbucks will continue to be a leading force in the market. Starbucks should continue to create more value at its stores. Starbucks has created a perception that it is focused not just on profits, but also on societal agendas. The companys stores have become a medium for people and communities to come together and promote a better place to live in an environmentally conscious society. Starbucks found a niche market where it identified what makes its customers happy, and has delivered it to them. Continuing to accomplish this will allow Starbucks to maintain its competitive advantage for years to come. Marketing Vision and Mission statement of Starbucks Mission Statement of Starbucks To inspire and nurture the human spirit one person, one cup and one neighborhood at a time. Vision of Starbucks   Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow. Marketing Objectives of Starbucks To create a Starbucks experience that makes people come for the coffee, stay for the ambience and environment, and return for the connection. To build an image separate from smaller coffee chains. To clearly communicate the values and commitments of the Starbucks business to their customers, instead of only growth plans publicized in the media. Marketing strategies Implemented by Starbucks Growth Strategy This well-known marketing tool was first published in the Harvard Business Review (1957) in an article called Strategies for Diversification. It is used by marketers who have objectives for growth. Ansoffs matrix offers strategic choices to achieve the objectives. There are four main categories for selection. Ansoffs Product/Market Matrix Market Penetration With this approach, Starbucks will try to sell more of the same product to the same customers at a competitive price. Here itwilladvertise, introduce a loyalty scheme, launch special promotions, to encourage more people within the existing market to choose its products, or to use more of it. By working toward this goal, Starbucks wants to open new stores in both new andexisting markets, expand their product development process, and cater to customersneeds to eventually improve their financial position and dominate market share. Market Development With this approach, Starbucks will target new markets or new areas of the market. It will try to sell more of the sameproducts to different people. However,we will target different geographical markets at home, use different sales channels, such as online or direct sales if weare currently selling through the trade, target different groups of people, perhaps different age groups, genders or demographic profiles from our normal customers. Product Development With this approach, we will sell more things to the same people with new products. Here we will extend our products by producing different variants, or packaging existing products in new ways. Starbucks can apply the following product development strategy Fresh and rich brewed Italian espresso Offers pastries and other appetizing confections Sells coffee-related accessories (mugs, coffee makers, cups, espresso, etc.) Expanded sales into supermarkets of whole bean coffee Introduction the widely popular drink, Frappuccino, to the public Strives for satisfied customers and a welcoming environment Works to have highest standards of excellence in way of business Offers newspapers and other reading material, popular music, and Internetaccess Ansoffs matrix is one of the most well know frameworks for deciding upon strategies for growth. CompetitiveStrategy Porter five forces Generic strategies were used initially in the early 1980s, and seem to be even more popular today. They outline the three main strategic options open to organization that wish to achieve a sustainable competitive advantage. Each of the three options are considered within the context of two aspects of the competitive environment: Sources of competitive advantage   are the products differentiated in any way, or are they the lowest cost producer in an industry?  Competitive scope of the market   does the company target a wide market, or does it focus on a very narrow, niche market? Michael Porters Analysis of Starbucks Michael Porter, a Harvard Professor introduces his ideology of the Five Forces model that shapes the competition in the industry.    Each force is interrelated and therefore leads into the other to show the elements directly involved in the further success or ultimate success of the firm.   Ã‚   Starbucks Coffee Company, throughout its existence since 1971, with its great management team, innovative style of thinking and strong will to succeed in compliance with its mission and vision statements has and continues to overcome its barriers by recognizing such strategic planning as those included in Porters five forces model. The model includes such components as Barriers to Entry, Supplier and Buyer Power, Threat of Substitutions, and most importantly the Industry Competitors. Starbucks throughout its existence has addressed each and every one of Porters forces with a positive edge that has greatly contributed to the success of the company. Starbucks took manyrisks and spent capital that it really did not have.    To build a corporation based on intuition and a trip to Italy has undoubtedly paid off in the long run which is evident throughout the year that Starbucks has been in operation.    Howard Schultz, CEO and founder of the company, has stuck to his conviction not to sacrifice long-term integrity and values for short-term profit.    He knew if he played his cards right and stuck to his guns it would only be a matter of time that Starbucks would become the world largest coffee industry in the world.    He wanted the company to become and international outlet for coffee consumers which not only included men and woman but also addresses the needs and wants of those of all ages and nationalities, children, students and any other category of people that have and interest in Starbucks diverse product line. With constant dedication to the companys vision and mission statement and believing in the value of market share and name recognition and how critical they are to the success. (http://www.oppapers.com/essays/Michael-Porters-Analysis-Starbucks/33231) Segmentation, Targeting, Positioning Segmentation One dimension of segmentation will be demographics (age and household status). Starbucks have to selected married couples age 23 50 with children to be our primary target market. According to the research, it is found that these households spend more than other households on non-alcoholic beverages away from home. The Company will evaluate each segment based upon potential business success. Opportunities will depend upon factors such as: the potential growth of the segment the state of competitive rivalry within the segment how much profit the segment will deliver how big the segment is how the segment fits with the current direction of the company and its vision. Starbucks does not have any special segments or we can say that it is not focusing on a specifically group rather than company is focusing on the people who want to relax themselves by a taking a cup of coffee and company is providing them the environment that the customers want. Targeting As the Starbucks is extremely careful ineach step of coffee making, it is trying to maintain a long-standing relationship with its customers and similarly they do not have any real competition threats.Starbucks is will target office workers, with middle to high incomes, who have a desire topurchase premium products.While evaluating the consumer market the conclusion is that the ideal consumers economic profile will beUpper Middle Class, Privileged Class, While the age demographics will be Students and Youngsters, Professionals, Families, and Mature Consumers. Gender and Ethnic or Religious Background is researched to have minimal or no effecton the choices concerning coffee. Positioning Positioning is undoubtedly one of the simplest and most useful tools to marketers. After segmenting a market and then targeting a consumer, you would proceed to position a product within that market. Remember this important point. Positioning is all about perception. As perception differs from person to person, so do the results of the positioning map e.g what you perceive as quality, value for money, etc., and is different to my perception. However, there will be similarities. This is the main strength of this tool. Marketers decide upon a competitive position which enables them to distinguish their own products from the offerings of their competition (hence the term  positioning strategy). Store Ambience Goal: To make customers want to linger Social Appeal-Offer a sense of community, a place where peoplecan come together. Physical layout Seating areas to encourage lounging Appear upscale yet inviting Aromas Smoking is banned in all stores Employees are asked to refrain from wearing perfumes orcolognes, and prepared foods are kept covered socustomers would only smell coffee aromas. Sounds Play soothing CDs that are also for sale Often offer live music Customer Service The company sees a direct link between customer satisfaction andcustomer loyalty. The company believes that employee satisfaction leads to customersatisfaction (Moon). MARKETING MIX Product Starbucks should try to position themselves as a premium product in the coffee industry in Asia bycreating a high standard, introducing innovative products and providing excellent service.They should open new retail stores in the downtown area and also try to maintain the quality control of the coffee beans throughout Asia.  Consumers can enjoy theexperience; they encounter at Starbucks, and now for those who seek a high quality non-coffee drink canenjoy the same experience. By introducing these new summer drinks, Starbucks will enjoy an entirelynew segment to market its products in Asia. When looking at the sales revenues for the summer drinks it isimportant to consider that some of the existing customers will inevitably cross over and begin consumingthe new drinks. In the end, the expansion of the product line is a wise decision because of the ease ofadoption to Starbucks reputation for quality as well as the low cost of implementation. Price Price and quality determines the value of the product. Therefore, Starbucks have to base their price strategy on the competition of quality.It alwaystries to deliver the high value promised to the consumers. They have to buy the quality beans,give effective and efficient training to staffs, and moreover, make an atmosphere to enjoycoffee. These all justify theirpricing and show how price supported their positioning. Place Distribution channels links the organizations product or service to its consumers; andin a producer-consumer (direct supply) channel, as in the case of Starbucks, maintaining apersonnel relationship with the customers is significant (BrassingtonPettitt, 2000). However, from a distribution point of view Starbucks has an advantage by sticking on to itswinning store location formula for its new stores (refer case study). Starbucks always selectedhighly visible locations and opened stores as clusters. As demandwill grow, as these store clustersmake them able to manage the increased traffic and to keep their competitive position.In thesame way, they can take care about the services provided in the stores. Starbucks invested heavily in training their staffs and did innovativetactics to manage their human capital. Thus they differentiated themselves in the market byconstantly providing higher quality services Promotion One advantage that may set Starbucks apart is the having a solid online marketing program. It should hire qualified online marketing managers to oversee its websites functions and appeal so that consumers to patronize the site will see all the humanitarian work Starbucks is doing and use it as a competitive edge to retain customers and curb product substitution. A search engine optimization campaign should be launched to ensure that anyone searching for terms related to the services Starbucks offers finds the Starbucks website and spends a significant amount of time there. Blogs and forums discussing the humanitarian work of the company may be added to increase consumer awareness of the companys activities. Artworks can be designed to boasteach citys personality, and it is used on traveler mugs and T-shirts, recruitlocal ambassadors from new partners and from customers to promote their brand.The Company is not using advertising but they can use those funds for acquiring key locations and establish a national dominance before others about specialty coffee bars. Relationship Marketing Starbucks Relationship Marketing activities can be done in two common ways like internally and externally. For example, internally, relationships are enhanced by introducing a cooperative and goal oriented organizational structure with effective control systems, retaining competent management, employing effective operational processes and international expansion strategies. Employees are   referred to as partners with both part and full time staff treated equally by offering both stock options and full medical coverage. Externally, Starbucks core strategy should be centered on building lasting customer relationships through trust and commitment with its stakeholders (Refer case study). After analyzing the information about what media the target audience prefers, we should come up with the following: newspapers, internet, outdoor, magazines and radio. Two certain types of magazines are mostly used. Those are womens interest and news and entertainment weeklies. Some of the specific vehicles for magazines will be Better Homes and Garden, People and National Geographic. As for newspapers, it should be locally distributed carriers that run the Parade supplement. The internet usage varied across a wide variety of content. Therefore, a key word association will be the most local choice to select their certain interests as well as the name Starbucks itself. Radio is also another that will have to change as far as format is concerned. This will vary depending on the market the radio is in. They do share common listening times. These times are from 10am to 3pm, Monday through Friday, and 3pm to 7pm on the weekends. Outdoor being another selection of media to reach our target audience it is a way of being in the community as they transit from one place to another. The location of this will be selected based upon spot market rating for the most showings in the specific areas. FUTURE PROMOTION AND EXPANSION PLANS: Starbuckswill be launching more branches all over Asia after developing an evenfirmer hold on the local western markets. The expansion will be planned for the nextyear that is 2011. The next targets should be India, Srilanka, Pakistan, and in cities of China.For that purpose again the launch will not be very extravagant, but the alreadyestablished repute in the metropolitan of western and the attachment of TV programsand stars will do the required marketing. Ads will be published in the leadingnewspapers and some bill board advertising should also be done. But overall it will below key marketing activity.Allocated budgetshould be kept in mind while launching the product in the Asia. Conclusion As stated earlier, Starbucks historically positioned itself as an upscale brand. Due to the economic downturn and increased competition from large quick-service restaurant chains and specialty retailers, the company sees its profits being eroded. The company introduced new products that would appeal to price-skittish customers and implemented techniques that would standardize its stores and reduce costs. The new strategy carries with it its own risks. Since Starbucks enjoyed such a rapid growth in its business, the company can expands its stores anywhere in the globe where there is a more profitability. It means that Starbucks stores are as readily available as McDonalds and as such the Starbucks experience the company asserts it provides, might be seen as no different than the experience of McDonalds. As in the case of appealing to mass market with bottomless coffee, Starbuckss core customer might move to other stores where they perceive the experience is still being provided. If Starbucks continues to increase its storeswhile measuring and implementing of its various cost cutting initiatives, Starbucks is likely to see increased profitability. The company is also introducing 100 new stores in US, and 200 new stores in International markets, which might positively affect the company provided they are successful. Aggressive adoption of no-frills products to bring in new customers could also affect Starbuckss profitability. Until now, any increase in commodity prices are more or less offset by companys high prices, but a no-frills products would put downward pressure on companys profitability, and possibly even damage Starbucks image as an upscale brand. Biblograhy 1) Mathew Carmean, Julie Anstett, Julia Toochette, Joel Ennis, Joey Eaton, Trang P. Huynh ,: 2003 The Starbucks: The Non-Coffee Treat 2) KatieTewell, Bethany Odom, Kelly Snider, December 12, 2006, Starbucks Marketing Plan 3)www.Marketingteacher.com 4)http://www.oppapers.com/essays/Michael-Porters-Analysis-Starbucks/33231